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  • Last updated: 26 September 2026

    SBS Holdings (Pty) Ltd and its relevant affiliated and operating entities, including SBS Tanks, SBS Solutions SA, SBS Global Solutions and SBS Corporate Services (collectively referred to in this Privacy Policy as “SBS”, “we”, “us” or “our”), are committed to protecting the privacy and personal information of our customers, prospective customers, suppliers, business partners, website visitors and other individuals who interact with us.

    This Privacy Policy explains what information we collect, how and why we use it, how we protect it, when it may be shared, and the rights available to individuals in relation to their personal information.

    This Privacy Policy applies to information collected through the SBS Tanks website at www.sbstanks.com, through forms and enquiries submitted to SBS, through our digital and marketing platforms, and through other interactions with SBS where this Privacy Policy is referenced.

    This Privacy Policy should be read together with our Terms of Use and any other notices provided when personal information is collected.

    1. INFORMATION WE COLLECT

    The information we collect depends on how you interact with SBS and may include the following categories.

    a. Contact and identification information

    We may collect information such as your name, surname, business name, job title, email address, telephone number, country, location or other information that you voluntarily provide to us.

    b. Enquiry, quotation and project information

    When you submit an enquiry, request a quotation, contact our technical or commercial teams, download content, register for an event, or otherwise engage with SBS, we may collect information relating to your organisation, project, application, sector, location, water-storage requirements and any comments, specifications, drawings, documents or other information you provide.

    c. Business relationship information

    Where you are a customer, prospective customer, supplier, dealer, distributor, consultant or other business partner, we may retain information relating to our business relationship, communications, transactions, projects, quotations, contracts, service history and associated records.

    d. Marketing and communication information

    We may collect information about your communication preferences, subscriptions, marketing permissions, responses to campaigns, event participation and engagement with SBS communications.

    e. Website, device and technical information

    When you use our website or digital services, certain technical information may be collected automatically. This may include your Internet Protocol (IP) address, browser type, device type, operating system, referring website or source, pages viewed, date and time of access, approximate geographic information, interactions with the website and other technical or usage information.

    We may use cookies, tags, pixels and similar technologies to support website functionality, security, analytics, advertising measurement and performance reporting. Where required, these technologies are used subject to applicable consent requirements.

    f. Information from third-party platforms

    Where you interact with SBS through third-party platforms, including search engines, social media platforms, advertising platforms, analytics services or other digital services, we may receive information made available to SBS by those platforms in accordance with their respective terms, privacy policies and your privacy settings.

    2. HOW WE COLLECT INFORMATION

    We may collect information:

    • directly from you when you submit a form, contact us, request information or communicate with SBS;
    • through our website and digital technologies;
    • through our customer, marketing and business-management systems;
    • from authorised distributors, dealers, business partners or service providers;
    • from publicly available business sources where lawful and appropriate; and
    • from digital platforms and services that you or SBS have authorised to provide information.

    3. HOW WE USE INFORMATION

    SBS may process personal information for legitimate and lawful business purposes, including:

    • responding to enquiries and requests for quotations;
    • providing products, services, technical assistance and customer support;
    • managing customer, supplier, dealer, distributor and other business relationships;
    • assessing project or product requirements;
    • administering contracts, projects, warranties and related business records;
    • communicating important operational, service or administrative information;
    • sending marketing or business communications where permitted by law or where appropriate consent has been obtained;
    • measuring and improving website, marketing and communication performance;
    • understanding audience and customer needs;
    • maintaining the security, reliability and integrity of our websites, systems and services;
    • conducting internal reporting, analytics, forecasting and management activities;
    • preventing fraud, abuse or unlawful activity;
    • meeting legal, regulatory, tax, accounting, contractual and compliance obligations; and
    • establishing, exercising or defending legal rights.

    Where applicable, SBS processes personal information on grounds recognised by applicable privacy legislation, including where processing is necessary to perform a contract, comply with a legal obligation, pursue legitimate business interests, protect legitimate interests of the data subject or a third party, or where consent has been provided.

    4. MARKETING COMMUNICATIONS

    SBS may send relevant business and marketing communications where this is permitted by applicable law or where you have provided the necessary consent.

    Marketing communications will provide an appropriate method to unsubscribe or change your communication preferences. You may opt out of marketing communications at any time. Opting out of marketing communications does not prevent SBS from sending communications that are necessary for an existing business relationship, transaction, project, contract or other legitimate administrative purpose.

    5. COOKIES, ANALYTICS AND DIGITAL MEASUREMENT

    Our website may use cookies and similar technologies to operate effectively, remember preferences, understand how visitors use the site, measure the performance of content and marketing activity, identify technical problems and improve the user experience.

    We may use third-party analytics, advertising and measurement technologies. These providers may process technical and usage information in accordance with their own privacy policies and our agreements with them.

    You may control cookies through your browser settings and, where provided, through website cookie or consent controls. Disabling certain cookies may affect the operation or functionality of parts of the website.

    6. GOOGLE API SERVICES AND SBS MARKETING DATA AUTOMATION

    SBS operates an internal application called SBS Marketing Data Automation to support marketing measurement, analytics, reporting and management dashboards.

    The application may access Google data only where an authorised SBS user has granted the required permissions. This may include authorised marketing-performance and analytics information from Google services used by SBS, including Google Search Console and Google Analytics where configured and authorised.

    a. Google data accessed

    Depending on the services authorised, SBS Marketing Data Automation may access information such as website search-performance metrics, search queries, landing-page performance, impressions, clicks, click-through rates, search positions, website analytics and related marketing-performance information associated with SBS-owned or SBS-authorised digital properties.

    The application does not request access to unrelated Google Account information that is not required for its stated reporting and analytics purposes.

    b. How Google data is used

    Information obtained through Google APIs is used for SBS internal purposes including:

    • marketing-performance measurement;
    • search-engine optimisation analysis;
    • website and content-performance analysis;
    • management dashboards and reporting;
    • marketing attribution and performance evaluation; and
    • improving SBS digital marketing and reporting processes.

    c. How Google data is stored and protected

    Google data accessed through SBS Marketing Data Automation may be stored in SBS-controlled or SBS-authorised systems used for reporting and analytics, including Google Cloud, Google Sheets and associated reporting infrastructure.

    Access is restricted to authorised SBS personnel and authorised service providers who require access for legitimate operational, technical, security or support purposes. SBS applies reasonable technical and organisational safeguards designed to protect the information against unauthorised access, alteration, disclosure, loss or misuse.

    d. Sharing and transfer of Google data

    SBS does not sell Google user data.

    SBS does not use Google user data obtained through Google APIs for personalised or interest-based advertising.

    Google user data is not shared with unrelated third parties except where this is necessary to operate or maintain the authorised application or reporting service, for security purposes, to comply with applicable law, or otherwise where permitted by Google’s applicable policies and the user has provided any consent required by law.

    e. Google API Services User Data Policy

    SBS Marketing Data Automation’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

    f. Revoking Google access

    An authorised Google user may revoke the application’s access to their Google Account through their Google Account security and permissions settings. Where access is revoked, SBS Marketing Data Automation will no longer be able to obtain new information through that authorisation.

    SBS will update this Privacy Policy if the nature or purpose of the Google data accessed by SBS Marketing Data Automation materially changes.

    7. WHEN WE SHARE INFORMATION

    SBS does not sell or rent personal information.

    We may disclose information to:

    • SBS group companies, affiliated companies or business units where reasonably necessary for the relevant business purpose;
    • authorised service providers that assist with hosting, information technology, website management, customer relationship management, communications, analytics, marketing, security, professional services or other legitimate business functions;
    • professional advisers such as auditors, accountants, insurers and legal advisers;
    • government, regulatory, law-enforcement or judicial authorities where disclosure is required or permitted by law; and
    • a successor or relevant party in connection with a legitimate restructuring, merger, acquisition or transfer of a business or assets, subject to applicable legal requirements.

    Where service providers process personal information on our behalf, SBS takes reasonable steps to ensure that appropriate confidentiality, security and data-protection obligations apply.

    8. INTERNATIONAL TRANSFERS

    SBS operates internationally and uses technology and service providers that may process or store information in countries outside South Africa or outside the country in which the information was originally collected.

    Where personal information is transferred internationally, SBS takes reasonable steps to ensure that the transfer complies with applicable data-protection requirements and that appropriate safeguards are in place.

    9. HOW WE PROTECT INFORMATION

    SBS maintains reasonable administrative, organisational, physical and technical safeguards designed to protect personal information against accidental or unlawful loss, destruction, alteration, unauthorised access or disclosure.

    Measures may include access controls, authentication, password protection, encryption where appropriate, system monitoring, physical security, restricted access and appropriate contractual controls with service providers.

    No electronic system or method of transmission is completely secure. Accordingly, while SBS takes reasonable precautions to protect information, absolute security cannot be guaranteed.

    Where required by applicable law, SBS will notify affected individuals and the relevant regulatory authority of qualifying personal-information security compromises.

    10. DATA RETENTION

    SBS retains personal information only for as long as it is reasonably required for the purposes for which it was collected, for an ongoing business relationship, or where retention is required or permitted by law, regulation, contract, accounting, tax, warranty, dispute-resolution or other legitimate business requirements.

    When information is no longer required, SBS will take reasonable steps to delete, destroy, anonymise or otherwise securely dispose of it in accordance with applicable requirements.

    11. YOUR PRIVACY RIGHTS

    Subject to applicable law, you may have the right to:

    • ask whether SBS holds personal information about you;
    • request access to personal information held about you;
    • request correction or updating of inaccurate or incomplete information;
    • request deletion or destruction of personal information where legally appropriate;
    • object to certain processing of your personal information;
    • withdraw consent where processing is based on consent, without affecting processing that occurred lawfully before withdrawal;
    • opt out of direct marketing communications; and
    • lodge a complaint with an appropriate data-protection regulator.

    Certain rights may be subject to legal exceptions or requirements that permit or require SBS to retain or continue processing particular information.

    12. PROTECTION OF PERSONAL INFORMATION ACT (POPIA)

    Where the Protection of Personal Information Act 4 of 2013 (“POPIA”) applies, SBS processes personal information in accordance with the applicable requirements of POPIA.

    For POPIA-related enquiries, access requests, objections, correction or deletion requests, you may contact SBS using the details provided in the “Contact Us” section below. Requests will be referred to the appropriate SBS Information Officer or authorised representative.

    You also have the right to lodge a complaint with the Information Regulator (South Africa). Further information is available at inforegulator.org.za.

    13. LINKS AND THIRD-PARTY SERVICES

    Our website may contain links to websites, applications or services operated by third parties. SBS does not control the privacy practices of independent third parties, and this Privacy Policy does not apply to information that you provide directly to them.

    We encourage you to review the privacy policies of third-party services before providing personal information or using those services.

    14. CHILDREN'S PRIVACY

    SBS websites and business services are intended primarily for business and professional users and are not directed at children. We do not knowingly seek to collect personal information from children through our website for marketing purposes.

    15. CHANGES TO THIS PRIVACY POLICY

    SBS may update this Privacy Policy from time to time to reflect changes in our business, technology, data-processing practices, legal requirements or services.

    The current version will be published on this page and the “Last updated” date at the top of the policy will be revised when material changes are made.

    Where required by law or where a material change affects the way previously collected personal information is used, SBS will provide any additional notice or obtain any additional consent that may be required.

    16. CONTACT US

    If you have questions about this Privacy Policy, wish to exercise a privacy right, or have a concern regarding the processing of personal information, please contact:

    SBS Tanks
    Surprise Park
    11 Surprise Road
    Maxmead
    Durban
    3610
    South Africa

    Telephone: +27 31 716 1820
    Email: info@sbstanks.co.za
    Website: www.sbstanks.com

    For complaints relating to the protection of personal information under POPIA, you may also contact the Information Regulator (South Africa). Current contact information is available at inforegulator.org.za.

    SBS USA